Jury · Blind taste test: can you tell the difference? · Blind taste test
Own-brand versus branded
Are you paying for the taste or for the name? Put supermarket own-brands up against the big names, taste them blind and find out what’s worth paying extra for.
- Products
- Three to five
- Per product
- Two to three versions
- Best twist
- Guess which is the priciest
Updated
Good things to test
- Ketchup and mustard: on the same sausage or chips.
- Baked beans: on the same toast.
- Cornflakes and muesli: with the same milk.
- Coffee: brewed the same way. See also coffee tasting.
- Ice cream: vanilla against vanilla.
- Juice: orange juice from different brands.
How to do it
Pick three to five products.
Buy two or three versions of each: the cheapest, the well-known one, and ideally one in between.
One activity for the night, or one per product.
Make one activity for the whole evening where each version is a round, or one activity per product so you get a winner in each category.
Serve them the same way.
Same amount, same sides, same temperature. The packaging stays in the kitchen.
Rate and guess.
Give your scores, and write in the comment which one you think is the expensive one.
Reveal with the price.
When the cards turn, the host reads out what each version cost. That’s where the debate starts.
Criteria
Questions and answers
Should price be a criterion?
No. Rate the taste blind and reveal the price afterwards. Then you’ll see whether the expensive one really tasted best.
How many products can you get through in an evening?
Three to five, with two to three versions each. That’s 10–15 rounds, so keep the portions small.
Is it a good family activity?
Yes. Children are often the sharpest judges, and ketchup and cornflakes are easy to get into.
More from blind taste test: can you tell the difference?
Ready for the first round?
Jury is free, with no ads. Get the app, make an activity and send the link to your friends.